Rikardo Druškić, an illustrator and painter from Sarajevo, has attracted many fans around the world with the intriguing simplicity of his work. One of the most talented artists of the younger generation has established himself as a great choice for the client, given that his artistic expression is extremely close to the image of Seat, which is inspired by movement and youthful spirit, and like Rikardo's work, every car is a work of art.

We started our activities by creating an Open Office concept in a shopping mall where Rikardo was introduced as Seat’s “brand ambassador” and continued with Pop Art Festival sponsored event where Rikardo illustrated new model of Seat. The campaign was concluded by an exhibition "Synergy" and media event transforming the Seat Studios into a gallery.