When to make a corporate movie?
Corporate movies are commissioned by companies or organizations at the time when they think it is the best to announce or complete a certain part of their business. And we were not part of any jubilee!
As part of the 65th anniversary of the founding of the University of Sarajevo's Faculty of Economics, a series of events and a central ceremony were organized. For the participants, representatives of academic, public and political life, and members of the diplomatic corps in BiH, in a short corporate video, we had to tell the story of all the successes of this educational institution. With a great team of professors, assistants, students and our staff, we soon created a script and story that celebrates EFSA's 65th anniversary in a fun and creative way.
Corporate video is a video piece that companies order for a variety of reasons, but not for advertising. The purpose of corporate video is to show the strength, size, success, progress and status of a company or organization. Unlike a TV commercial, corporate video does not have a fixed duration, but in order to be as targeted as possible, it is advised that it does not exceed 15 minutes.
Through a corporate video, the company seeks to tell the story of its history, employees, facilities and the like, and will often use such video as a form of B2B communication or as a means by which clients can increase their level of trust in the company.