Social Media has transformed Tourism Marketing

In 2017, the newly formed Tourist Board of Sarajevo Canton entrusted us with the task of creating a communication and digital strategy presenting Sarajevo as a desirable European destination.

Research shows that the promotion of a destination through digital channels increases the number of tourists in the long run, the number of nights and prolongs the stay of tourists and increases the revenue of the tourism sector.

Our goal was to create a strong community of locals who will be ambassadors of Sarajevo, which we managed through the involvement of various actors, such as hoteliers, designers, artisans, caterers, photographers and ordinary citizens who wanted to contribute to the promotion of tourism in Sarajevo Canton. We have created digital media campaigns like Sarajevo Photographers, As Seen By You, Locals Recommend and many others that have produced great results. We gave voice to Sarajevo on digital platforms, and tourists recognized it and visited Sarajevo in the largest number so far!