How Social Media is Changing the Way we Watch Television?

Two years ago, we brought the most popular entertainment TV show Konačno petak (eng. Finally Friday) to Social Media!

Creating Social Media content for a live television program is certainly a big challenge. Limitations of movement in the studio over the time became minor issue in comparison to the almost unlimited unforeseen circumstances encountered in the implementation of live program.

In terms of communication, our goal was to present TV program on Social Media in the most interesting and engaging way to the audience, putting them back in front of TV screens on Fiday afternoon. We have learned that younger viewers consume TV and online in parallel, and that integrating television content into digital channels, and vice versa, is a process that is crucial for a better user experience, but also a great tool to increase user engagement and better connectivity.

We follow the events behind the scenes and in the studio in real time, creating a unique content on Social Media among ​​TV stations. At the same time, we are present 24/7 on all platforms creating special content for each (Facebook, Instagram, YouTube). Creating relevant and entertaining posts we have stimulated interaction with viewers and made watchig of the show a real social experience.

We recommend you to follow the official profiles of konacnopetak.ba on Facebook and Instagram, where we daily present loads of interesting information from BHRT's Studio B.